Why I Love Sappho New Paradigm

Sappho Cosmetics was named as a rival of Chanel and M.A.C. by Toronto’s green beauty expert Donna Bishop.

Founded by Emmy nominated makeup up artist JoAnn Fowler and developed with experts in the field of green formulation, Sappho New Paradigm offers formulations which blend impeccably with all skin types. Created with the finest certified organic ingredients, infused with phyto-nutrients and tested by professional makeup artists, the performance of this line is what you will fall in love with.

JoAnn has enjoyed professional recognition and acclaim over the last 20 years, working as a makeup artist both in film & television across North America. In the early 2000s, after extended research on chemicals in cosmetics JoAnn decided to develop a clean line of toxin-free makeup to provide her clients with a viable alternative to the toxic chemically laden commercial brands then available on the market.

JoAnn is known for her regular work on major actors and fashion icons including Jennifer Beal, Pam Grier, Drew Barrymore, Lindsay Lohan, Carmen Electra, Maria Bello, Katie Cassidy, Mia Kirshner, Jack Black, Snoop Dog, Matthew Fox to name a few.

Who is Sappho New Paradigm suitable for

Anyone who is looking for a luxury make up range that is natural, organic, vegan and cruelty free.

What I love most about Sappho New Paradigm

There are so many things to love about Sappho Cosmetics: the natural and organic formulations, the luxurious packaging, the silky feeling of the products when applied to the skin, the way they improve skin health and beauty (as opposed to clogging pores and causing breakouts that other brands do), and most of all, Sappho gives brilliant natural-looking makeup finishes for all skin types. If you’re looking for a cosmetic line that ticks all the boxes then Sappho is it.

You’ll never switch to another brand after using Sappho. One thing I found particularly impressive when I first applied the Sappho concealer, foundation and powders was that the products that contain mica don’t get in to the fine lines around my eyes. You know that sparkly sheen that some natural mineral makeup brands have, that, quite frankly, looks ghastly and over-done. There’s no trace of that with Sappho. Proof that you can’t look at an ingredient list to determine how it will function on the skin as every other brand that I’ve tried that contains mica makes me look aged by exacerbating my fine lines (not the desired result for sure). Sappho is THAT amazing! 

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